Who We Are

Bob is the Founder & Chief Investment Officer of Plain Talk Financial Planning. He lives in Amesbury, MA. He has nearly 20 years of investment experience, starting as a commodities and fixed income trader at The Chicago Board of Trade, then as a Regional Director at Dimensional Fund Advisors, and most recently as a Partner, Senior Financial Advisor and Chief Investment Officer at Perspective Wealth Partners.

Bob founded Plain Talk Financial Planning, in 2023, to help show people that there's a better way to invest. In addition to being a Forbes contributor, he is the acclaimed writer of the Fortunes & Frictions blog, which has readers in over 125 countries and has earned praise from individuals like Josh Brown (CNBC) and Jason Zweig (WSJ). He's recognized as someone who can demystify complicated investment ideas, and takes the time to ensure investors are aligned on the core ideas of what's being implemented on their behalf.

Bob is a relentless advocate for financial literacy, and a founding committee member of the USC Financial Literacy Festival, which had over 1,000 attendees in its inaugural 2022 event. He was a speaker at both SXSW 2023 + SXSW 2024, in Austin, TX.

In early 2024, he became a board member of the University of Southern California (USC) Center for Investment Studies.

He graduated from Kenyon College, and received an MBA in Finance from USC. Bob earned the National Chess Master title at age 15. He is a CFA charterholder.

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Rachael is a Partner and Senior Financial Advisor at Plain Talk Financial Planning. She lives in Austin, TX with her husband, Alex, and their Australian Shepherd, Dax. With over a decade of financial experience, Rachael is passionate about leveraging financial planning to help people reclaim life’s most valuable asset—time—and using it to construct lives of meaning, happiness, and fulfillment.

Before finding her niche at PTFP, Rachael honed her investment expertise as a Regional Director at Dimensional Fund Advisors. In that role, she oversaw billions of dollars in assets and consulted to many of the nation’s leading financial advisory firms on asset allocation and evidence-based investing principles.

An avid traveler, Rachael is passionate about empowering others to experience the world more deeply. Having ventured through 36 countries (and counting), she champions the myriad benefits of sabbaticals, remote work experiences, and long term travel opportunities.

Rachael graduated magna cum laude from The University of Texas at Austin, earning a BS in Finance. As a holder of the CERTIFIED FINANCIAL PLANNER™ designation, she is committed to serving clients as a fiduciary, which means acting in the best interests of the client at all times when providing financial advice. 

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